Technology

How Canva Revolutionized Graphic Design for Small Businesses

Small businesses in particular needed professional graphic design but lacked the large budgets to afford big agencies or talented freelancers. It was too costly to employ the help of a professional graphic designer to design logos, posters, brochure, and social media posts among others. All these changed with Canva coming into the market to offer an easy way of doing graphic designing at no cost.

Canva is an online graphic design tool that was developed by Melanie Perkins, Cliff Obrecht, and Cameron Adams in 2012 in Australia. Canva boasts a drag and drop editor and an enormous collection of templates, fonts, images and designs. With help of those site, small business owners can create professional and elegant designs in a matter of minutes, having no need to learn anything about graphic design tools or look for a professional. It is this democratization of design which is the greatest strength of Canva and a useful application for small business.

Affordable Access to Quality Graphic Design

Prior to Canva, most small business owners had to resort to using cut-and-paste style templates created through Microsoft Word or other poor graphic design programs. The outcomes were amateurish and did not have the potentiality of looking as the team planned for. It was too costly to pay a graphic designer because even a simple logo design would cost them anything between $200 -$5000.
Canva successfully made professional graphic design affordable, with the possibility to use a free basic version and paid plans starting from $12.95 per month for Canva Pro. Customers get to save a couple of dollars which they would otherwise pay to professional designers to do a fraction of the work that is available to business owners free of charge including tens of thousands of lovely templates to choose from and amazingly simple editing tools.

No-Design-Skills-Needed Interface

The most significant innovation that Canva brought to the market is a drag-and-drop feature that enables inexperienced users to make designs promptly. It lacks a learning curve and there is no need to learn about graphic design software and its complications. It allows users to browse through the templates as well as the elements within Canva and through a few clicks, you can make items directly onto the designs that you have.

The basic functions of resizing, rearranging, swapping the colors, backgrounds, and fonts can be seen and altered using the WYSIWYG editor. Even newcomers to design can produce professional graphics and (as can experienced designers) build fully consistent branding packages in just a few minutes. This simplicity and ease opened the door for many small businesses to have access to graphics design that was previously limited to the design professionals.
Whether you are marketing a product or a service, there is always need to get the best templates and branding.
Canva has a compilation of over 60,000 templates and over 75 million images, graphics, and fonts, meaning that it has the design assets necessary for practically any small business specialty and requirement. Social media posts, banners, logos, business cards, letterheads, flyers, posters, thumbnails, infographics, reports, photo collages, and many others are some of the templates used in the system.

Canva designs in many cases also predetermines one’s graphic project, using templates that are available to the user. Then it is as easy as to adjust and arrange the colors, fonts, images and any text that align with the brand personality. For example, changes such as altering a simple picture or a text make this design unique and fit your specific requirements. This does away with the ‘frozen page syndrome’ – a position where it becomes herculean to design from the barest of backgrounds.

Integrated Collaboration feature in Canva

In many small companies, there is no clear distinction of the employees who handle graphic design and those who handle marketing responsibilities. Canva allows for working together through the cloud-based editor that allows multiple users to work together on designs, edit them, as well as leaving comments. Ideation, collaboration, review and moving from one phase to another within the design process can all be achieved by teams on the platform.

The collaboration tools integrated into the built-in environment minimized communication barriers that small marketing and design teams used to encounter consistently. All these design tasks are streamlined in Canva’s editor to enable quick and efficient workflow while maintaining brand cohesion in campaigns and across various platforms.

Final Thoughts

To the small business owners and marketers who do not have large funds, good training and expensive tools such as Adobe Canva was almost revolutionary. Its fully functional drag and drop type of design, unbelievably extensive template and asset collection, collaboration tools, and reasonable pricing models made professional graphic designing conceivable. In a short span, small business owners could create, promote and develop graphics and branding that were nearly on par with what a major corporation could do. Canva eradicated the obstacles in achieving professional looking graphics and designs and allowed entrepreneurs of all over the world to tell their brand story through visuals.

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